On September 9, the all-new Jetour X90 was officially launched under the theme "Beyond the Aspirations of the Whole Family." Positioned as a "tech-powered, spacious, super-energy SUV," the new model is available in five variants, with a launch guide price of 122,900–159,900 RMB, an exclusive launch price of 104,900–141,900 RMB, and a super trade-in price of 99,900–131,900 RMB. As the core iterative product in Jetour's family SUV lineup under its "Travel+" strategy, the all-new Jetour X90 delivers comprehensive upgrades across five key dimensions—space, comfort, intelligence, safety, and performance—while simultaneously introducing nine purchase benefits, precisely covering the diverse travel needs of large families from daily commuting to long-distance trips.
⟦2⟦Eight Years of Deep Cultivation in the Travel Segment, Million-Level Sales Usher in a New Iteration
Since the brand's inception, Jetour has adhered to its differentiated "Travel+" strategy, continuously innovating through deep insight into user travel needs. It has not only built an off-road travel series that ranks first in China's square-box SUV sales but has also deepened its presence in the family travel market with its "travel mini-motorhome" product matrix. To date, Jetour's footprint has covered more than 100 countries and regions worldwide, with cumulative sales surpassing 2.51 million units, and it has claimed the sales crown for Chinese-brand SUVs in multiple markets.
Among these, the Jetour X90 series, as the brand's sales pillar in the large seven-seat SUV segment, stands as a benchmark model for Chinese-brand mid-to-large family SUVs, having helped the brand accumulate over one million family users cumulatively. As another new masterpiece in the Jetour X90 series, the all-new Jetour X90 has adhered to "user needs" as its foremost principle from the initial stages of R&D to its official launch, striving to "exceed the aspirations of the whole family" in every detail. At the launch event, Qi Subin, Assistant to the President of Chery Automobile Co., Ltd. and General Manager of Jetour's Domestic Marketing Center, stated that the travel needs of Chinese families are undergoing new changes. In the past, users wanted a car that could "fit everyone in," but now they want one that can "fit everything in"—fitting in the growth of their children, the luggage of the whole family, and every spontaneous dream of hitting the road. Based on this, the all-new Jetour X90 aims to become a "superhero" travel companion for families, taking on more, sharing more, and protecting more for them. The all-new Jetour X90 hopes to meet the ever-evolving travel needs of Chinese families through its super-large space and strengths across the three dimensions of comfort, intelligence, and safety.
At the launch event, a "heavyweight alliance" of four million-follower automotive reviewers validated the product's capabilities through multi-scenario real-world testing—from a loading limit test with 43 20-inch carry-on suitcases, to a "chicken-quiet" cabin serenity challenge, to test drives across urban, rural, unpaved, and highway conditions—ultimately concluding with the assessment of "no pickiness about drivers, no weak points, exceeding expectations," confirming the all-around nature of this family SUV.
Super Space: 2820mm Wheelbase + Flexible Layout, Effortless Loading in All Scenarios
For large-family travel, space is a core necessity. The all-new Jetour X90 measures 4830mm in length, 1930mm in width, and 1705mm in height, with a wheelbase of 2820mm, offering 5-seat and 7-seat configurations to provide ample space for multi-passenger travel.
In terms of storage capacity, the all-new Jetour X90 features a standard trunk volume of 658L, easily accommodating five 26-inch suitcases; with the second-row seats folded flat, the maximum volume expands to 1708L, effortlessly handling everything from daily shopping to long-distance family trips. Catering to different family members and usage scenarios, the all-new Jetour X90 also offers 32 seat combinations and 4 lie-flat modes; all seven seats across the vehicle support electric adjustment, with the second row featuring 131° stepless electric recline, and third-row access requiring no manual seat folding—one-touch adjustment handles it all, allowing elders to recline comfortably and children to move freely, adapting to diverse travel needs with versatile space.
Super Comfort: Full-Cabin Configuration Upgrades, Balancing the Riding Experience of Every Row
Family travel requires not only "fitting everyone in" but also "riding comfortably." The all-new Jetour X90's front row is equipped with 12-layer Shuyun seats, with the driver's seat supporting 12-way electric adjustment and 4-way electric lumbar support, along with heating, ventilation, and massage functions, helping drivers alleviate physical fatigue during long journeys.
The rear-row experience is equally impressive: the second-row fold-out tables meet children's needs for snacking and placing toys, while the 64-color ambient lighting and the 12-speaker Boya Zhiyin 7.1 surround sound layout enrich the audio-visual experience. From the driver's seat to the third row, the all-new Jetour X90 optimizes detailed configurations to make family travel less tiring and more relaxed for everyone.
Super Intelligence: Smart Driving and Cockpit Both Online, Lowering the Barrier to Family Travel
Responding to current family users' demands for intelligent features, the all-new Jetour X90 upgrades both its smart driving and cockpit systems simultaneously, delivering an EV-comparable intelligent experience that reduces driving burden.
The all-new Jetour X90 is equipped with the Falcon 500 driving assistance system, featuring 300+ scenario memory parking, effortlessly handling even the most complex parking environments; it also includes a 100-meter track-back reversing function, allowing the vehicle to automatically return along its original route when entering narrow roads, alleys, and similar scenarios, significantly reducing operational stress in complex situations.
The all-new Jetour X90's intelligent cockpit is powered by a Qualcomm Snapdragon 8155 chip and a 15.6-inch sunflower screen, with an integrated iFlytek Spark large model supporting four-zone voice interaction, accurately responding to commands from passengers in different seats, truly integrating technology into daily travel rather than leaving it at the specification level.
Safety + Performance Dual Foundation, Building a Solid Guarantee for Family Travel
Safety is the baseline for family vehicles. The all-new Jetour X90 adopts a cage-type body structure, with high-strength steel accounting for 86% and hot-formed steel for 21%, achieving a body torsional stiffness of 23,500 N·m/deg. It also features the same one-piece hot-formed dual door-ring design used in off-road models, safeguarding the occupant compartment at the structural level. At the cabin level, the new vehicle creates a maternal-and-infant-grade health cabin, equipped with a CN95-grade air filter, comprehensively protecting family members' health during travel.
The all-new Jetour X90 is powered by Chery's Kunpeng 2.0TGDI engine, paired with an 8AT transmission. This engine is one of the "China Heart" Top Ten Engines, delivering a maximum power of 187kW and a maximum torque of 390N·m. With ample power reserves, it provides smooth and composed power delivery whether fully loaded with passengers, overtaking on highways, or climbing winding mountain roads, balancing family-oriented fuel economy with long-distance power demands.
Summary: From the super trade-in price starting at 99,900 RMB, to class-leading space performance, comfortable configurations across all seats, practical intelligent features, and the safety-net policies of lifetime warranty and maintenance coverage, the all-new Jetour X90 precisely targets the core pain points of large-family users in the 100,000–150,000 RMB segment. In the fiercely competitive family SUV market, this generational model, centered on "large space + high cost-performance + all-dimensional balance," is expected to further consolidate Jetour's leading position in the family travel segment through its sincere pricing and versatile product strength, while also offering multi-child families and long-distance travelers a more valuable car-buying choice.